San Bernardino County Tourism Summit 2017

 

This year's event  featured an expert panel discussion exploring economic factors, digital disrupters and how tourism related businesses can take a proactive stance.  


FEATURED SPEAKERS 
 
Erin Francis-Cummings, President & CEO of Destination Analysts 
Mrs. Francis-Cummings has spent the last decade studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts' 100+ clients.  Erin has designed research strategy and facilitated consumer research for a few of the largest  destination brands, including: Bermuda, California, the Fiji Islands, Napa Valley, Florida, Washington DC, Chicago, Los Angeles and Montana.
 
Brandon Feighner, Director, CBRE Hotels 
Brandon Feighner is a Director of CBRE Hotels and PKF Consulting USA. He assists in managing the Los Angeles office. With more than a decade of professional experience in the hospitality industry, he offers expertise in strategic asset advisory assignments, acquisition and disposition due diligence, market and economic feasibility studies, complex asset and business valuation assignments, economic impact studies, litigation support, property tax appeals, and development and operational planning. His consulting engagements cover all asset types including hotels, resorts, golf courses, conference centers, condominium hotels and the shared-ownership industry.
 
 
Stephanie Tapperich, Manager of Accounts at Sojern 
With over 7 years of account management and marketing experience, with hotels and OTAs, Stephanie Tapprich is and expert in the travel and tourism Industry. As Manager of Accounts with the Tourism vertical, she has a deep understanding of travel trends, and uses real travel-intent data to deliver meaningful campaigns and insights to clients. Prior to Sojern, Stephanie worked at Fortune 200 company, Union Pacific, as well as marketing and communications roles at a healthcare organization. 
 
Brian Wright, DMO & Executive Relations Liaison of Visit California 
Brian has more than a decade of executive-level experience in the travel industry. He previously served as Visit California's Senior Director of Communications where he was responsible for the planning, execution, reporting and management of internal and external communications, public affairs, consumer and industry media relations, and special event programs within the organization.

AGENDA


"Meet Your Neighbors"
Sue Oxarart, Greater Ontario CVB
Robin Bull, Lake Arrowhead Chamber of Commerce
Kathy Condon, Joshua Tree Gateway Communities  

San Bernardino County Tourism Marketing Program Summary: 
Monique Carter, San Bernardino County EDA
Michelle McCue, McCue Communications
 
Keynote

Brian Wright, Visit California 

Panel Discussion: The Bigger Picture 
Moderator: Michelle McCue, McCue Communications 
Panelist: Bruce Batlin, CBRE Hotels 
Panelist: Stepanie Tapprich, Sojern
Panelist: Erin Francis-Cummings, Destination Analysts 
4:30pm - 5:30pm: Networking Reception